Bloom is the culmination of years of learning and growing in an industry that is always changing.

It all started in 2012. I’d written a book, and needed to make myself more appealing to publishers. Enter social media marketing, back before we even called it that. Starting with Facebook and Twitter and gradually branching out to other emerging platforms as they popped up, I realized pretty quickly that I had a knack for identifying my audience and crafting material to connect with them. (I got that book deal, by the way.)

Sharpening my skills in writing, photography, and videography led to a successful career in social media management. From creating content to attract Lexington’s local foodies to Rolling Oven; to developing and growing the social media platforms for Shriners Hospitals for Children—Lexington; to establishing my own online identity as a young adult author and true crime podcaster.

That’s my story. Now I want to help you tell yours. Whether you’re just starting out or looking to refine your brand, I’d love to talk to you about how my narrative-driven approach can elevate your social media presence. Let’s get started!